Cookie Policy


Semrush CY LTD, a company organized under the laws of the Republic of Cyprus with registration number HE324428, and its subsidiaries and affiliates (collectively “Semrush”, “us” or “we”) understand the importance of your privacy and are committed to being transparent about the technologies we use. This Cookie Policy explains what cookies, web beacons, tracking pixels, clear gifs and other similar technologies (collectively “the Cookies”) are, what Cookies we use, what we use them for, and how you can adjust your settings in relation to the Cookies we use.

This Cookie Policy should be read together with our Privacy Policy ( and Berush Terms and Conditions (, which set out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us.

For further information about this Cookie Policy you can contact us at

Our Website ( uses cookies. By continuing to browse or use our Website and agreeing to this Policy, you consent to our use of cookies in accordance with the terms of this Policy.

What are Cookies?

Cookies are small text files that websites place and store on your computer, mobile phone or any other device that can access the Internet. These files are generally used to improve your experience browsing our site. Cookies do not contain any information that personally identifies you; it is a passive file which cannot collect information on your computer or spread computer viruses or other harmful programs.

Cookies are used to identify the device on which they are saved and are operational for a limited period of time.

When you revisit a site, it will respond in a more personalized way, remembering your preferences, providing faster page loading and so forth. There are different types of Cookies. Some Cookies come directly from our website. While other cookies may be placed and stored by third parties over which Berush and its affiliates have no control.

Why do we use Cookies?

Berush uses cookies for various purposes.

We use Cookies to enhance your experience with us. Cookies give us an understanding for how our web service is being used and helps us with development and improvements. In addition, certain cookies provide us with statistical information about the use of our website, which helps us understand the behavior and preferences of the visitors in an aggregated manner. For instance, we can use these cookies to gain insight into how visitors use our website, and analyze what works and what does not, in order to continuously improve our website, and measure how effective our communication is.

Cookies may also be used to track your specific interests in our products and services, in order to send you content-based targeted advertising, when you are visiting third party websites or social media.

Cookies may further facilitate certain third-party applications such as social media plug-ins.

Cookies overall, allow:

  • you to browse and view our sites and/or applications, adapt the content or display of our services to your device to improve your navigation and optimize our sites and/or applications;
  • store information relating to a form already completed (e.g. your user account) or relating to products, services or information of our services (e.g. contents consulted, etc.).);
  • customize our content and advertising, according to your interests;
  • establish statistics and audience measurements on the use of our sites and/or applications;
  • ensure the security of our services by detecting/tracing any attempt of malice, computer intrusion or violation of the general conditions of use);
  • fulfill our legal obligations, respond to any requests of third parties empowered by law to ask us to communicate navigation data and/or personal data of users of our Services.

What types of Cookies are we using?

We use different types of cookies. Cookies are categorized by their origin as first party cookies or third party cookies. Cookies are also categorized as session cookies or persistent cookies, depending on the duration they stay on your device(s). Cookies are also categorized by the function they perform: strictly necessary, statistical, preferences and marketing cookies.

First-Party Cookies

First-Party cookies are cookies set by us and used within our control.

Third-Party Cookies

Third-Party cookies are set by someone else than Berush. Some of our web pages may for instance also contain content from other sites, which may set their own cookies when you access that content. Also, if you share a link to a webpage of ours, the service you share it on (e.g., Facebook, Twitter or LinkedIn) may set a cookie on your browser. You have the ability to turn them off in your browser settings.

Session Cookies

Session cookies are temporary and remain on your device only as long as your browsing session lasts. They disappear from your computer or device when you close your browser.

Persistent Cookies

Persistent cookies remain on your computer or device also after your browsing session has ended, and last for a time specified in the cookies. We use persistent cookies when we need to remember your preferences and actions for the next time you visit.

Cookies are categorized by their purpose into strictly necessary, statistical, preferences and marketing cookies.

The strictly necessary Cookies

Necessary Cookies are cookies that ensure the proper functioning of the Website (e.g., cookies for login or registration). The information collected through these Cookies is not used for marketing purposes. Necessary cookies relate to the functionalities of our websites and allow us to improve the services that we offer to you, and therefore cannot be turned off.

These cookies have a very short lifespan (the time of the session).

Statistical Cookies

Statistical Cookies are used to track visitors on the website. They are essential in measuring the performance of a website and to optimize it. This information is anonymized and enables us to get a clearer understanding of the way in which visitors use our website, which in turn helps us improve the user experience.

Statistical cookies allow us to recognize and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content visitors view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website. This helps us to improve the services which we offer to you by helping us make sure that our users are finding the information that they are looking for.

Preferences Cookies

These cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. For instance, by remembering your choice of language. They also store your preferences when personalizing the Websites to optimize your use of Berush products.

These preferences are remembered, through the use of persistent cookies, and the next time you visit our platforms you will not have to set them again.

Marketing Cookies

These cookies can be either first-party or third-party cookies that track your browsing activity to make user profiles. If you are using our website, we collect and analyze data about your device(s) (IP address) and your use of our services (e.g. what pages you visit). The user profile resulting from your browsing activity is used to show you advertisements relating to your interests deducted from your browsing activity. The companies that we use to tailor and deliver advertisements to you also collect data from you across other online services. These data help us to predict what might interest you and to show you advertisements tailored to those interests. We neither show you advertisements, nor sell advertising space to third parties, on our websites, but we buy advertising space on social media and third-party websites where advertisements for our products and services may be delivered to you by our advertising partners acting on our behalf (retargeted advertising).

You can block the Cookies by activating the setting on your browser that allows you to block all or some Cookies.

Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.

You can observe here a full Cookies list which are included in the Cookies types mentioned above and which are used by Berush.

Disabling Cookies

If you don't like the idea of cookies or certain types of cookies, you can change your browser's settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly. We would like to point out that Web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to understand these settings better, the following links can be useful. Find out how to adjust the settings for different browsers:

If you wish to find out more about removing or blocking cookies, we find this website quite helpful:

With new devices being created all the time, including tablets and phones it is not possible to list every browser for every device. The best advice is to consult the manufacturer's website for further instructions regarding cookies.

Updates to this Cookies Policy

This cookies policy may be updated regularly as and when new cookies are implemented, or existing cookies removed. If necessary, we will draw the changes to your attention when you next visit the Site.

We may also update this cookies policy based upon cookie best practices and EU legal requirements.

You are encouraged to check back here in order to keep up-to-date with the latest version of this cookies policy.

More about The Cookies

Information on cookies: You can find useful information on cookies: Internet Advertising Bureau: The association for digital marketers drafted a guide on online behavioral advertising and online privacy that you can find on: